Knitty: Fall 2008

In 2005, we surveyed our readership online with a clickable survey form.
We received more than 6500 unique responses.

Please tell us what age group you belong to:	% response
under 18	1.5
19-29	29.5
30-39	31.2
40-49	20.5
50-59	13.7
60-69	3.2
70+	0.4

How long have you been reading Knitty?	% response
I just discovered it	10.0
I've read a few issues	25.0
I've been reading Knitty for more than a year	47.0
I've been a fan since the beginning [Sept 02]	18.0

How often do you visit Knitty.com?	% response
daily	4.3
a few times a week	22.4
a few times a month	43.3
when the new issue and surprises are released	14.2
whenever I need inspiration or a new project or help with a technique	15.9

What products have you bought from internet shops?	[choose all that apply]
yarn	78.8
knitting supplies [needles, patterns, bags, notions]	75.6
knitting kits	19.3
knitted products	8.3
craft supplies	44.6
handmade items	20.3
clothing	58.7
jewelry	32.1

Where do you get your knitting patterns from? 1 = the place you go most often for your knitting patterns; 7 = least.	[ a lower number means a higher ranking]
Knitty.com	2.4
pattern books	3.0
print magazines	3.1
pattern leaflets	4.4
other online sources	4.6
independent online designers	4.7
I design them myself	4.9

Back to Knitty's Rate Card